Dore

Doré Naturals is an innovative skincare/haircare brand founded in Ibadan, Nigeria. It specialises in chemical-free skincare and haircare produced with the use of authentic african ingredients and formulas specially for both dark skin and kinky hair.

CONTEXT

My journey with Doré began in 2019 when i broke out in allergies and couldn't use any harsh products. I tried their black soap body wash and it was soothing and didn't irritate my skin. I got intrigued and reached out to them for a design collaboration but I got an offer to help them design a brand identity that is organic but very modern

RESEARCH

Doré has dedicated a lot of time to testing (no animal testing) its products to make sure it is safe, effective and also respects the beauty that is dark skin. Thus, I had to make sure it's branding reflected that. The goal of this project was to create a minimal logo that represents the simplicity of the brands formulas, its elegance and also the brand’s ties to nature and tradition.

LOGO DESIGN

The text  logo created is simple and bold. A modern unique font was manipulated to give it unique curves that intertwine all the letters as one.

MOCKUPS

CONCLUSION

Dore took a break in production for two years and hopefully they start reproducing more amazing products soon. This project gave me an opportunity to understand the tactical process that goes into soap-making. Plus I always got free samples.