Back

LearnRite

Brand Designer

2023

LearnRite International Publishers is a Nigerian-based publishing house that prides themselves in creating Original educational content and materials for children across all ages. They are determined and highly optimistic that their books would be used to educate African children.

CONTEXT

I was commissioned to collaborate with a marketing agency, Branc and Co. to redesign LearnRite International Publishers. To give them a fresh look and feel that will give them the gusto to keep creating books that Nigerian kids love and enjoy.

RESEARCH

During my research, I made a list of possible brand competitors in the Nigerian market such as Lantern books, Macmillian and Evans to name a few. I realised that compared to these brands, LearnRite had and outdated logo and lacked the fluidity and responsiveness of a modern logo. It wasn't child-friendly, neither was it corporate. In lay man terms, it was dead.
Old LearnRite logo in comparison to it's competitors

LOGO DESIGN

To tackle the problem the old logo had, I had to look at the brand from a different perspective. Who are the first set of end users or customers for the brands products? The answer is parents/teachers.
Before a book is recommended by a teacher or is bought by a parent, it has to look and feel child-friendly in every sense. The cover of the book is the first touch point and the logo will be affiliated with that book. Thus, a new identity was built around this. The logo mark is a mashup between an ‘L’ and an opening book. In addition to this, a new flexible colour palette and pattern was also built.

New Logo with flexible colour variants
ContextLogo Design
Brand Concept & Range
Conclusion

BRAND CONCEPT & RANGE

Brand Concept
Brand Range
ContextLogo Design
Brand Concept & Range
Conclusion

UI DESIGN - User Research

I conducted study on publishing houses and their websites prior to wireframing or designing.This study looked at the amount of time Nigerian users spent using these websites and how they interacted with them.
I came to understand that even though their books are intended for children, adults or parents will interact with them before children. Thus, both physical and digital products must satisfy the parent.The primary inquiry in the study, "Would You Use A Website To Order Your Child's School Books?" was directed at the parents.
Parents with younger children were ecstatic and enthusiastic about the prospects of being able to view and order their children's school books from the comfort of their own homes.
However, parents of older children were skeptical about buying books online. The primary concern was that the books would be of low quality.

FOCUS

Walking to one of the large bookstores near my house, a wave of nostalgia washed over me as I remembered following my mother to the bookstore to get the list of books the school had designated as "important." I remember running around the store, touching all the dusty books and climbing the shelves, while my mother and the book storekeeper yelled at me to come back. That feeling allowed me to easily empathize with the parents who would gladly order their children's books online.

Along with the nostalgia, ongoing research and some of the parents' skepticism prompted me to ask a new question: "How Can We Assure Parents That We Are Legit?"

This was a difficult one because there was no obvious way to convince these parents that using a website to get these books is not only safe, but also time-efficient, simple to use, and not a scam.

During one of the brainstorming sessions, a simple solution was decided upon. One of the stakeholders brought up the question, "What if we could let them see the book beyond the covers?"
This made me ponder things and inspired "Sneak Peek." The "Sneak Peek" button essentially enables the customer to browse the book's contents, including the table of contents and some of the first chapter.This straightforward fix eliminated the issue of parents having doubts about the books and improved trustworthiness, which increased the likelihood that they would return to the website more than once.
View website here

ContextSpeed, speed, speed
Learn fast
Conclusion
EmailLinkedIn
© 2024