2024
Luxury fragrance brands often rely on a single bottle with different labels to distinguish each scent. Jean Morant wanted the opposite: six fragrances, each with its own visual identity while still feeling unmistakably part of the same brand.
I designed the brand from the ground up—creating the identity, packaging system, bottle direction and campaign visuals before the perfumes themselves had even been formulated.
Fragrance is emotional. Long before someone experiences a scent, they've already formed an opinion through what they see.
Rather than designing one visual identity and repeating it across every fragrance, I explored how each perfume could communicate its own personality while remaining connected to a single luxury brand. The challenge became balancing individuality with consistency—creating six distinct experiences without losing the integrity of the brand.
For product imagery, I worked in Photoshop and AI to create a cohesive visual language across the catalog—ensuring each perfume felt premium and distinctive while belonging to the same brand ecosystem.
Launched a luxury perfume brand with 6 distinct visual identities under one coherent system. Generated ₦1 million in sales within the first month. Currently selling actively on Instagram (@jeanmorant_ng). Proved that luxury doesn't require minimalism—it requires intentional differentiation backed by strategy.
